Details

Economics For Dummies

2nd Edition UK Edition

von: Peter Antonioni, Sean Masaki Flynn
16,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	11.11.2010
ISBN/EAN:	9780470973653
Sprache:	englisch
Anzahl Seiten:	416

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Beschreibungen

Titelbeschreibung

Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects British citizens on a daily basis, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to demystifying complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics as well as breaking down all the complicated terminology, leaving you clued up on economics in no time. <ul> <li> Getting to grips – explore the science of economics and how people deal with scarcity </li> <li> Keeping an eye on it – learn all about macroeconomics and how economists keep track of everything </li> <li> Watch patterns emerge – understand why monitoring consumer behaviour is vital and all you need to know about microeconomics </li> <li> Your recession guide – expert advice on recessions and a detailed look at why they occur </li> </ul> Open the book and find: <ul> <li> Why you should care about economics and how it affects you </li> <li> Tools to help you understand a recession </li> <li> A guide to seductive economic fallacies </li> <li> All you need to know on monetary and fiscal policies </li> <li> How supply and demand can be made easy </li> <li> Why it's vital to track consumer choices </li> <li> An in-depth look at a profit-maximising firm and the core of capitalism </li> <li> Guidance on property rights and wrongs </li> </ul> Learn to: <ul> <li> Look through economic history and spot the trends </li> <li> Understand micro- and macroeconomics </li> <li> Get to grips with consumer behaviour and its influence on the economy </li> <li> Spot the signs of a recession and see how economic decisions affect you </li> </ul>

Inhaltsverzeichnis

Introduction 1 Part I: Economics: The Science of How People Deal with Scarcity 7 Chapter 1: What Does Economics Study? And Why Should You Care? 9 Chapter 2: Cake or Ice Cream? Tracking Consumer Choices 25 Chapter 3: Producing the Right Stuff in the Right Way to Maximise Human Happiness 39 Part II: Macroeconomics: The Science of Economic Growth and Stability 63 Chapter 4: Measuring the Macroeconomy: How Economists Keep Track of Everything 65 Chapter 5: Inflation Frustration: Why More Money Isn’t Always a Good Thing 89 Chapter 6: Understanding Why Recessions Happen 111 Chapter 7: Fighting Recessions with Monetary and Fiscal Policy 141 Part III: Microeconomics: The Science of Consumer and Firm Behaviour 169 Chapter 8: Supply and Demand Made Easy 171 Chapter 9: Getting to Know Homo Economicus, the Utility-Maximising Consumer 197 Chapter 10: The Core of Capitalism: The Profit-Maximising Firm 217 Chapter 11: Why Economists Love Free Markets and Competition 243 Chapter 12: Monopolies: How Badly Would You Behave If You Had No Competition? 269 Chapter 13: Oligopoly and Monopolistic Competition: Middle Grounds 291 Chapter 14: Property Rights and Wrongs 315 Chapter 15: Market Failure: Asymmetric Information and Public Goods 329 Part IV: The Part of Tens 345 Chapter 16: Ten (Or so) Famous Economists 347 Chapter 17: Ten Seductive Economic Fallacies 355 Chapter 18: Ten Economic Ideas to Hold Dear 363 Appendix: Glossary 369 Index 377

Autorenportrait

Peter Antonioni is a Senior Teaching Fellow in the Department of Management, Science and Innovation at University College London. He has worked in both the academic and private sectors as an economist. Sean Masaki Flynn, PhD, is an Assistant Professor of Economics.

Back cover copy

Learn to: <ul> <li>Look through economic history and spot the trends</li> <li>Understand micro- and macroeconomics</li> <li>Get to grips with consumer behaviour and its influence on the economy</li> <li>Spot the signs of a recession and see how economic decisions affect you</li> </ul> Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects us all on a daily basis, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to demystifying complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics as well as breaking down all the complicated terminology, leaving you clued up on economics in no time. <ul> <li>Getting to grips – explore the science of economics and how people deal with scarcity</li> <li>Keeping an eye on it – learn all about macroeconomics and how economists keep track of everything</li> <li>Watch patterns emerge – understand why monitoring consumer behaviour is vital and all you need to know about microeconomics</li> <li>Your recession guide – expert advice on recessions and a detailed look at why they occur </li> </ul> Open the book and find: <ul> <li>Why you should care about economics and how it affects you</li> <li>Tools to help you understand a recession</li> <li>A guide to seductive economic fallacies</li> <li>All you need to know on monetary and fiscal policies</li> <li>How supply and demand can be made easy</li> <li>Why it's vital to track consumer choices</li> <li>An in-depth look at a profit-maximising firm and the core of capitalism</li> <li>Guidance on property rights and wrongs</li> </ul>