Details

Fashioning China


Fashioning China

Precarious Creativity and Women Designers in Shanzhai Culture
Digital Barricades 1. Aufl.

von: Sara Liao

36,99 €

Verlag: Pluto Press
Format: EPUB
Veröffentl.: 20.02.2020
ISBN/EAN: 9781786805904
Sprache: englisch
Anzahl Seiten: 224

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Beschreibungen

<p>'Shanzhai' from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the global market. Starting with mobile phones, now fashion brands are subverted in this way, with many women at the helm of design and production. Fashioning China looks at the women designers simultaneously subverting and reinforcing the nationalist-developmentalist, masculinist and technocratic dream of brands that are 'Made in China'.</p>
<p>Broadening the digital labour debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy.</p>
<p>Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalisation, technocracy, patriarchy and nationalism in a non-Western context.</p>
<p>A study of women creating fake fashion in China - and how it affects the economy, labour, creativity and culture.</p>
<p>List of Figures<br> Series preface<br> Acknowledgements <br> 1. Introduction: Fashion Work, Precarious Labor, and Women Designers in Shanzhai Culture <br> 2. Shanzhai Fashion and Precarious Creativity in China <br> 3. The Digital Labor and Production Culture of Shanzhai Fashion <br> 4. The Shanzhai of Shanzhai: The Politics of Copying and Creativity <br> 5. Shanzhai Dreams and the Chinese Dream <br> 6. Shanzhai Culture, National Ideologies, and Transnational Capitalism: A Double-edged Sword <br> Appendix: Demographics of Informants <br> Notes <br> Bibliography <br> Index</p>
<p><strong>Sara Liao</strong> is Assistant Professor at the School of Journalism and Communication in the Chinese University of Hong Kong. She has published in several journals including, <em>Fashion Theory</em>, <em>International Journal of Communication</em>, <em>Communication, Culture, Critique</em>, and <em>Chinese Journal of Communication</em>.</p>

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