Details
Western European Perspectives on the Development of Public Relations
Other VoicesNational Perspectives on the Development of Public Relations
|
53,49 € |
|
| Verlag: | Palgrave Pivot |
| Format: | |
| Veröffentl.: | 08.04.2015 |
| ISBN/EAN: | 9781137427519 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang
<p>Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.<br/></p>
Diese Produkte könnten Sie auch interessieren:
Cambio organizacional sostenible
von: Ruth Arroyo Tovar, Carlos Ernesto Zambrano Cancañón, Carlos Ernesto Zambrano Ecoe Ediciones
20,99 €
